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Simply put, network marketing is a distribution system, or form of marketing, which channels
goods or services from the manufacturer to the consumer through a
“network” of independent distributors or Consultants. It’s a
wonderfully effective system that cuts out the “middle man” found in
most industries. |
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Traditional
marketing moves products from the manufacturer to wholesalers,
warehousers, shippers, advertisers and retailers before ever reaching
the consumer. In network marketing, all of these “middle men,”
including the advertisers, are replaced with independent distributors
who distribute the same products throughout their own network of
consumers. This way, the large profit that would normally go to the
wholesalers, warehousers, shippers, advertisers and retailers goes to
the independent distributors and those who help train them. |
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Leading
traditional retailers are known to spend 25–30% of every sales dollar
on advertising, media and other promotions, while network marketing
uses those same dollars to reward individuals for “word-of-mouth”
promotion. Because network marketing relies on developing and keeping
trusted relationships, the product quality and service is often much
higher than standard retail brands. After all, if you are going to
personally recommend a product to a friend, you have to believe in it! |
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